Free Tool
Ecommerce CPC Calculator
Work out your target Cost Per Click from your store’s metrics, so you know exactly what you can afford to bid before a campaign burns through your budget.
Store Metrics
$
The average amount spent each time a customer places an order.
%
Percentage of visitors who make a purchase.
%
Your gross profit margin after COGS (Cost of Goods Sold).
Recommended CPC
$0.94
Aim for this Cost Per Click to maintain a healthy ~25% profit margin on your ad spend. This gives you wriggle room for fluctuations.
!
Breakeven CPC
$1.25
The absolute maximum you can pay per click without losing money. At this CPC, your ad spend exactly equals your gross profit.
Breakeven CPA
$50.00
Breakeven ROAS
2.00x
How It’s Calculated
Profit per order
How much gross profit you make on each sale
$50.00$100.00 × 50%
Revenue per click
Average profit generated by each click
$1.25$50.00 × 2.5%
Breakeven CPC
Max CPC before you start losing money
$1.25= Revenue per click
Recommended CPC
Target CPC with a 25% profit buffer
$0.94$1.25 × 75%
CPC Safe Zone
✓ Recommended: $0.94⚠ Breakeven: $1.25
ProfitableLosing money →
Not sure where your budget is actually going? Run the free Ad Spend Audit to see which products are printing money and which are burning it.