About Jimmy
I’m Jimmy Dalgleish. Before we get to the work, here are the things that matter most to me.
An amazing wife and three kids who are the light of my life.
What limited spare time I get goes into solving metal sequential discovery puzzles.
I've been running Google Ads campaigns for over a decade, and I still love the craft.
The journey
From winning nationwide promotions to more than ten years inside Google Ads accounts, here's how it happened.
I won a nationwide promotion as one of five finalists chosen to compete in the Acer Team Unlimited Challenge: bring the most exposure to the Acer Aspire S7 laptop. After the five week campaign wrapped up, I was named the winner.
Around the same time I was winning promotions creating content for some of Australia's biggest brands.
2013 to 2016
After the Acer challenge I was asked to join family run business Essential Appliance Rentals as part of the marketing team. I quickly realised I was the whole marketing team, and that's where the journey into digital marketing began.
The turning point
After learning what I needed to, I took over the campaigns from the agency running them and found close to 90% of the spend going to car rental keywords. They didn't rent cars.
I worked through the search terms and cleaned up the whole account. I learned very quickly how little the big agencies care, and the difference someone who actually cares makes on an account.
$129 → $12.70
Cost per lead, in the space of a week
I left to launch Snapback Media and focus on the channel that moved the needle most: Google Ads. Essential Appliance Rentals came on as my first client.
2018 to 2021
I started managing my first $100,000+/month budget, and it grew from there. I worked on that account for three years, right up until the company had an exit event, so large spend accounts hold no surprises for me.
$330k/mo
Peak monthly budget managed on that account
The same year I created a program to teach other people how to use Google Ads, and ran it for 12 months. Teaching the platform has been part of my work ever since.
Still recording
I started the Ecommerce Marketing Chats Podcast with Charles Travers, talking through what's actually working in ecommerce marketing. We're still recording today.
Current role
I joined Ecommerce Academy as the Head Google Ads Coach, a role I still hold today, coaching operators on how to run their own campaigns the right way.
2016 to today
Since 2016 I have worked inside a Google Ads account every single day. In the early days that was both lead generation and ecommerce; today 95% of the work I take on is ecommerce stores with catalogues over 100 products, typically in the thousands.
$0 → 6 figures
Australian Health & Nutrition, from zero sales to consistent six-figure months.
Run the free self-audit and see exactly how much of your Google Ads budget is going to products that don’t sell.
Find Your Wasted Ad SpendFree. Instant. Your numbers never leave your browser.
No juniors. No lock-in.
No nasty surprises.
You work with me directly, month to month.