Ecommerce Coaching
Google Ads & Ecommerce Coaching From Someone Who’s Actually Done It
One-on-one calls with a specialist who’s run Google Ads since 2013 and spent that decade inside ecommerce businesses, not just their ad accounts. Ads, strategy, AI: bring the problem, leave with a plan.
$250 for a 1-hour call. Apply in 60 seconds, no payment until we know it’s a fit.
What we can work on
Three Tracks. One Specialist. Your Call.
Google Ads coaching is where most people start, but the calls are yours, and a decade in ecommerce covers a lot more than ads.
Google Ads Coaching
Run your own ads with a specialist looking over your shoulder. Account structure, Shopping and Performance Max, feed and Merchant Center, SKU-level budget decisions, and how to actually read your data. The same systems I use on client accounts, taught on yours.
General Ecommerce Coaching
Over a decade in ecommerce goes well beyond the ads. Pricing and margins, conversion, the Shopify apps and tools that have driven real revenue for my clients, and how the whole funnel fits together, from click to repeat customer.
AI In Your Ecommerce Business
Cut through the hype and work out where AI genuinely pays off in your operation (product content at scale, data analysis, customer workflows, the tools worth adopting) and where it's a distraction you can skip.
Why learn from me
Coaching From The Trenches, Not A Course.
As Head Google Ads Coach at Ecommerce Academy I’ve coached 150+ operators, and I’ve spent over a decade inside real stores, including taking Australian Health & Nutrition from zero sales to consistent six-figure months. Everything I teach comes from accounts and businesses I’ve run, not theory.
2013
Running Google Ads since
118+
Shopify stores worked with
$330k/mo
Largest budget managed
150+
Operators coached at Ecommerce Academy
How it works
No Proposals. No Sales Calls. Just Apply.
Step 1
Apply in 60 seconds
Tell me your name, email, phone number and what you want coaching on. No proposals, no sales calls.
Step 2
Get your payment link
I review every application personally. If we're a good fit, you'll get a secure payment link by email within 24 hours.
Step 3
Book and leave with a plan
Once payment is through, we lock in a 1-hour slot. We work on your real account or store together, and you walk away with a prioritised action list in plain English.
Pricing
Simple Pricing. Apply When You're Ready.
No retainers, no packages padded with fluff. Just time with a specialist, priced per call. Apply first, pay only once we know it's a fit.
Coaching Call
$250per call
1 × 1-hour call, one-on-one
Perfect for one focused problem: an account review, a strategy sanity-check, or a decision you don't want to get wrong. Apply, and if we're a good fit you'll get a payment link to lock it in.
Prices in AUD. For AUS businesses, fees are exclusive of GST.
Rather have it done for you?
Coaching is for operators who want to drive. If you’d rather hand the wheel over, and you’re spending $5,000+/month on Google Ads, my full management service runs your account end to end.
See Google Ads ManagementFAQ
Coaching Questions, Answered.
What can we cover on a coaching call?
Whatever moves your business furthest. Most calls are Google Ads coaching: account structure, Shopping and Performance Max, feed optimisation, budget allocation, reading your data. But calls can just as easily be general ecommerce strategy (pricing, conversion, tools, scaling) or working out where AI genuinely fits into your ecommerce operation. Mixing topics on one call is completely fine.
Who is coaching for?
Store owners and in-house marketers who run their own Google Ads or ecommerce operation and want a specialist in their corner. It's also the right fit if your ad spend is below the $5,000/month minimum for my done-for-you management, since coaching has no spend minimum.
How does a session run?
Each call is one hour, one-on-one with me. We share screens and work on your real account or store (not slides, not theory) and you come away with clear answers and a prioritised list of actions in plain English.
What's the difference between coaching and your management service?
Coaching: you drive, I guide. You keep running your own ads and business, and use me to move faster and avoid expensive mistakes. Management: I run your Google Ads account for you end to end. Plenty of coaching clients graduate to management once their spend grows.
Is coaching only for Shopify stores?
No. My deepest experience is Shopify stores with large catalogues, but Google Ads coaching applies to any ecommerce platform, and the general ecommerce and AI topics are platform-agnostic.
How do I book?
Apply with the short form: your name, email, phone number and what you want coaching on. I review every application personally, and if we're a good fit you'll get a payment link by email. Once payment is through, we lock in a call time that suits you.
Why an application instead of instant checkout?
Because I only take calls I know I can help with. The application tells me what you want to work on, so I can make sure it's a good fit before you pay a cent, and turn up to the call already prepared.
One Hour With A Specialist Beats Months Of Guessing.
Bring your account, your store or your AI questions, and leave with a plan you can act on the same day.