Free Tool
Ad Group Negative Keywords
Find the search terms that don’t belong in each ad group and turn them into negative keywords in seconds. Free, instant, and your data never leaves your browser.
Your data never leaves your browser. The report is processed on your device: nothing is uploaded, shared, logged or stored by Snapback Media.
Add your Search terms report
This tool analyses Search and Standard Shopping campaigns. Search terms from Performance Max and other campaign types are skipped.
Drag and drop your CSV or Excel file here
.csv or .xlsx exported from Google Ads
How to export your Search terms report
- 1
In Google Ads, open the Search terms report (under Insights and reports).
- 2
Choose a date range. 30 to 90 days is a good starting point.
- 3
Filter to Search and Standard Shopping campaigns. The tool skips Performance Max and other campaign types anyway, but this keeps the file smaller.
- 4
To process several ad groups at once, make sure the Campaign and Ad group columns are included.
- 5
Download the report as CSV or Excel (.xlsx).
- 6
Upload it above, or copy and paste the rows.
Check converting terms first. A search that has made you money might just need its own ad group, not a negative. The tool leaves them unticked for that reason.
Not sure which match type?Start with [Exact]. It only blocks that exact search, so it can’t knock out anything you didn’t mean to.
This is about ad group fit, not relevance. A search can be for something you sell and still be wrong for this ad group. Blocking it here sends it to the ad group where it belongs.
Want it done for you?
Get Started With Google Ads Today
This is one of my free tools. Managed clients get the whole suite I use to run their accounts, plus me doing the work. If you’d rather hand your Google Ads to a specialist, answer four quick questions and I’ll reply personally within 24 hours.